This week, Fáilte Ireland is hosting a group of international golf journalists from the UK, Germany, Sweden, Denmark, France and Italy with a combined circulation of one million ahead of the Horizon Irish Open, which will take place at Mount Juliet Golf Club from June 30 to July 3 of this year, according to a statement published on Fáilte Ireland's website.
According to the statement published on FailteIreland.ie, the journalists' trips was organised by Fáilte Ireland and Tourism Ireland, and they have come to are in Ireland to play at Ireland's Ancient East golf courses The European Club in Brittas Bay, Co. Wicklow, the Rosslare golf links in Co. Wexford and Mount Juliet golf course in Co. Kilkenny.
Before the COVID-19 pandemic, golf tourism generated more than €300 million in revenue for the Irish economy and 1.6 million bed nights every year, and a golf visitor typically spends three times more than the average leisure tourist. with most of the spend going directly into local economies on non-golf expenditure such as accommodation, transport and food and beverage, according to the statement published on FailteIreland.ie.
Statement By Head of Marketing Communications With Fáilte Ireland
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The statement published on FailteIreland.ie included a statement from head of marketing communications with Fáilte Ireland Emma Woods that said, "Golf plays a significant part in Irish tourism and we welcome the opportunity to showcase some of Ireland's Ancient East’s top courses to these international media. We know we can provide world class golfing and fantastic holiday experiences to our international visitors with more than 400 golf courses throughout Ireland, with some of our spectacular scenic landscapes.
"It's also important to note that golfing visitors are high yielding, spending over three times the general leisure visitor when on holiday in Ireland. Of that spend, only 11% is on on tee times, with the rest of the spend being on non-golf activities such as accommodation, hospitality, transport and other services, meaning a wide range of supporting sectors benefit from golf tourism."
"We believe golf can deliver increasing numbers of tourists into Ireland, and we can ensure this happens through trips such as this which help develop relationships with influential golfing media in key markets around the world. We believe the best way to write about something is to experience it first. The articles and features these journalists will write and share with their readers about their experiences, will support us getting the messaging about Ireland as a wonderful golf holiday destination."
Statement By Mount Juliet Estate Director Of Golf
The statement published on FailteIreland.ie also included a statement from director of golf, Mount Juliet Estate, Matt Sandercock that said, "All of us here at Mount Juliet Estate are delighted to be able to welcome Fáilte Ireland and the international media once again back to the estate. With the 2022 Horizon Irish Open only a matter of weeks away the whole of Ireland's Ancient East is excited with Mount Juliet Estate once again hosting this wonderful tournament after the success of the 2021. Lucas Herbert was our winner in 2021 bringing an international feel to the DP World Winners circle and once again we will be hosting these great players from all over the world and showcasing everything that Mount Juliet Estate and Ireland's Ancient East has to offer."
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