Fáilte Ireland Kicks Off New Hidden Heartlands Campaign
Fáilte Ireland has kicked off its summer advertising campaign for Ireland’s Hidden Heartlands.
The multi-media brand awareness campaign is worth €550,000 and will promote Ireland's Hidden Heartlands on TV, radio, digital channels and outdoors.
The campaign will run from now until July 21, culminating in a two-week partnership with Radio 1’s "The Ray D’Arcy Show".
"A Key Part Of A Brand In The Irish Tourism Offering"
Fáilte Ireland’s head of Ireland’s Hidden Heartlands, Paddy Mathews, commented, "Over the coming weeks, through our domestic brand awareness campaign, we will be reinforcing Ireland’s Hidden Heartlands as a key part of a brand in the Irish tourism offering that presents Irish consumers with compelling reasons to consider the region for their future travel plans."
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