Fáilte Ireland has launched a new domestic marketing campaign that encourages people who live in Dublin to visit tourist attractions in their home city.
The "Come Here to Me, Dublin" campaign, in which €750,000 is being invested, is part of Fáilte Ireland's strategy to encourage people to stay in Ireland this year. Its specific aim is to drive greater footfall to businesses across Dublin that have been significantly impacted by COVID-19.
The campaign is a 12-week multi-channel campaign that includes 10-week partnerships with Lovin' Dublin and radio stations FM 104, Spin 1038 and 98FM. These partnerships will put a spotlight on a new area of Dublin each week, showcasing what the city has to offer while billboards also showcase the campaign.
In response to concerns about safety, the Fáilte Ireland COVID-19 "safety charter" has been created to help businesses boost trade by showcasing their commitment to following all recommended safety and cleaning guidelines.
"One Of Europe's Most Exciting And Popular Cities"
Fáilte Ireland's head of Dublin region, Liz Halpin, stated, "The COVID-19 crisis has impacted tourism across the country, but according to our customer sentiment research, 54% of Irish people want to take day trips close to home. For those living in the Dublin area, this means the opportunity to explore one of Europe's most exciting and popular cities. Dublin is steeped in history and bursting with things to see and do. With world-class visitor attractions, outdoor adventure, city parks, coastal towns, Georgian squares, cobbled streets with cafés, restaurants and shopping to suit every taste, there has never been a better time to get out and explore."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.