General Industry

Fáilte Ireland Launches New Domestic Tourism Marketing Campaign

By Dave Simpson
Fáilte Ireland Launches New Domestic Tourism Marketing Campaign

Fáilte Ireland has unveiled a new €6 million Republic of Ireland and Northern Ireland marketing campaign called "Keep Discovering", the aim of which is to help grow domestic holidays in Ireland.

According to Fáilte Ireland CEO Paul Kelly, only 56% of Irish people currently take a break in Ireland.

Hoping "To Encourage More People To Explore More Areas Of The Country"

Kelly stated, "By putting 'discovery' at the heart of our new campaign, we hope to encourage more people to explore more areas of the country and experience the joy and simplicity of discovery.

"Our research also tells us that four out of five people return to the same location in Ireland on holidays. We are hoping our new 'Keep Discovering' campaign will inspire them to break away from routine and experience some of the many hidden gems available across the country."

The campaign will run between now and December 31, 2020, and will involve TV, cinema and radio ads, large scale outdoor billboards, and ads across a range of digital channels.

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