Fáilte Ireland has released a promo celebrating Ireland's national obsession with sport and music, which it believes can be used as a key tool when selling Ireland as an event destination overseas.
Promoting Ireland as "The Event Island", the video focuses on the sporting and musical culture in the country.
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With a huge summer of sport underway, Fáilte Ireland is looking to hammer home the special nature of an Irish sporting summer, while the country's music and festival scene also gets a treatment in the promo video
GAA, rugby, Katie Taylor, Padraig Harrington, sailing, racing, Irish dancing and Electric Picnic all get a nod in the spot.