Fáilte Ireland has kicked off a new Ireland’s Hidden Heartlands Regional Tourism Management Programme for tourism, heritage and rural recreation officers in the midlands region.
The Regional Tourism Management Programme, which will take place over eight days between now and April 2019, aims to support officers in local authorities in their work and ensure that Fáilte Ireland and the local authorities are working together to build the Ireland’s Hidden Heartlands regional experience brand. The programme is being facilitated by a combination of Fáilte Ireland specialists, international consultants and other experienced and recognised tourism industry leaders.
"A Hugely Important Partner"
Speaking at the launch of the programme, Paddy Matthews, head of Ireland’s Hidden Heartlands at Fáilte Ireland, said, "Local Authorities are central to the delivery of county tourism strategies and are a hugely important partner for us here in Fáilte Ireland in the development and promotion of Ireland’s Hidden Heartlands.
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"Following the launch of the regional experience brand in April this year, our focus now is on working closely with key partners, industry and communities in the area to develop the top-class visitor experiences that will be key to the success of the initiative. The Regional Tourism Management Programme will not only update attendees on developments to date but will also look at techniques for developing experiences that reflect the essence of Ireland’s Hidden Heartlands, working with tour operators and forecasting for capital projects."
The Ireland’s Hidden Heartlands Regional Tourism Management Programme is being undertaken by 23 local authority tourism, heritage and rural recreation officers from across all nine counties in the Ireland’s Hidden Heartlands region.
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