Fáilte Ireland has launched the first in a series of bespoke tourism development programmes for Co. Laois, which are intended to help attractions and activity operators across the county grow their visitor numbers and revenue as part of the Ireland’s Ancient East brand.
The programmes provide attractions and activity-based businesses with training on everything from developing business plans and managing costs and revenue to understanding key market trends and how to create compelling visitor experiences that resonate with tourists from core markets.
Head of Ireland’s Ancient East at Fáilte Ireland Jenny De Saulles commented, "Tourism is a key economic driver. It has the ability to spur employment in a way that many other industries would struggle to achieve, and its full potential in Laois can only be fulfilled if all tourism partners work together. This is a core focus of the Ireland’s Ancient East brand, and we have been carrying out significant work on the ground with tourism businesses to really develop the tourism offering here.
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"The brand is all about bringing local heritage and culture to life through compelling and immersive visitor experiences that stand out to international tourists. This bespoke development programme for Laois will tap into this and will help businesses to optimise their attraction or activity so they are in a prime position to put themselves forward for future development opportunities. Businesses working together to cross-promote and drive increased visitor numbers and revenue is also absolutely central to this programme."
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