General Industry

Fáilte Ireland Launches Tourism Plan For West Cork And Kenmare

By Robert McHugh
Fáilte Ireland Launches Tourism Plan For West Cork And Kenmare

Fáilte Ireland has launched a new five-year plan that aims to drive and sustain tourism in the West Cork and Kenmare region.

The West Cork and Kenmare Destination and Experience Development Plan (DEDP) aims to create a sustainable tourism destination by extending the tourism season and spreading business across all parts of the region over the next five years.

‘Collaborative Approach’

The West Cork and Kenmare DEDP has been developed through a collaborative approach and will be dependent on local tourism businesses, stakeholders, and local communities working with Fáilte Ireland to implement this plan over next five years.

Key stakeholders in the area – including Cork County Council, Kerry County Council and Pure Cork – were consulted and contributed to the plan.

Tourism Season

The plan builds on a number of existing destination development projects that will bring local experiences to life, including improved facilities for walking, hiking, and water activities, the implementation of the Beara Breifne Way Masterplan, and the Kinsale start/end of the Wild Atlantic Way.


The Food in Tourism Action Plan aims to position West Cork and Kenmare as a premier national and international artisanal food-and-drink destination.

The DEDP also features plans to develop an integrated transport system and all-weather experiences, to help extend the length of the tourism season.

‘International Appeal’

“Fáilte Ireland is committed to, and focused on, the sustainable development of tourism across Ireland, which is an important economic driver and source of employment,” said Paul Keeley, director of regional development.

“We are confident that this DEDP has the potential to significantly increase West Cork and Kenmare’s domestic and international appeal, and grow the visitor economy to create sustainable, high-quality jobs in the sector that will serve to support and strengthen local communities.”