General Industry

Fáilte Ireland Meets With Businesses From Across Ireland’s Hidden Heartlands

By Dave Simpson
Fáilte Ireland Meets With Businesses From Across Ireland’s Hidden Heartlands

Almost 80 tourism businesses – from the areas of accommodation, attractions and activities – from across Ireland’s Hidden Heartlands region met on Tuesday 24 May in the Sheraton Hotel, Athlone, Co. Westmeath, for the first Fáilte Ireland in-person networking event since the Covid-19 pandemic began, according to a statement published on Fáilte Ireland’s website.


The purpose of the event was for accommodation, attraction and activity providers in Ireland’s Hidden Heartlands region to learn more about the experiences on offer therein, as they work together to develop a strong cross-selling culture across the destination, according to the statement published on It also noted that a number of ten-minute one-to-one sessions took place, to allow businesses to showcase their products and explore how they can develop future themed ‘bundles’ or experiences, to build on those that Ireland’s Hidden Heartlands offers, positioning it as an attractive holiday destination for the coming summer and beyond.

Statement By Head Of Ireland’s Hidden Heartlands At Fáilte Ireland

The statement published on included one from the head of Ireland’s Hidden Heartlands at Fáilte Ireland, Paddy Mathews, wherein he said, “As we begin to enter the busy summer season, it is opportune to bring tourism businesses and local authorities together, so they can learn what else is on their doorstep for visitors to enjoy. We are pleased to be working with so many businesses and local authorities today to build great itineraries and ‘bundle’ the region’s tourism offerings, to create more reasons for visitors to stay and enjoy the wonderful experiences available right across Ireland’s Hidden Heartlands.”

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