Fáilte Ireland and Virgin Media One television have teamed up for a new six-part domestic travel series called Are We There Yet?, which seeks out the best day trips and holidays to encourage domestic holidays throughout Ireland this year.
The travel show series is hosted by husband-and-wife team Jon Slattery and Ciara Whelan from The Holiday Show, who will be accompanied by their three daughters. Narrated by actress Pauline McGlynn, the show will air every Sunday for six weeks at 6pm on Virgin Media One, kicking off on Sunday 10 April, showcasing Donegal and Kildare.
Are We There Yet? builds on Fáilte Ireland’s current "Keep Discovering" domestic marketing campaign. Each 30-minute programme will showcase five counties across Ireland, which includes Donegal, Limerick, Dublin, Kildare and Waterford, highlighting the range of things to see and do.
Statement By Director Of Marketing At Fáilte Ireland
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Director of marketing at Fáilte Ireland Niall Tracey stated, "The Are We There Yet? series is a fantastic collaboration with Virgin Media to encourage families to take breaks at home this year. The domestic market will be key to the recovery of the sector this year and Fáilte Ireland is continuing to drive domestic demand as it plans a doubling of the domestic marketing investment to drive short breaks year-round through its 'Keep Discovering' advertising campaign. The show complements the campaign perfectly and will showcase destinations and tourism businesses across Ireland that appeal to all and will remind more Irish people to discover the joy of holidaying at home.”"
Statement By Head Of AFC Virgin Media Television
Head of AFC Virgin Media Television Patrick Kinsella stated, "Are We There Yet? is the result of a collaboration between Fáilte Ireland and Virgin Media Television in the Advertiser Funded Content space. AFC has the unique advantage of allowing a brand to engage with its target audience through the production and values of the show. The programme follows Jon and Ciara with their three children on a road trip across Ireland as they discover all that there is to see and experience around the country. Are We There Yet? delivers on the current marketing campaign for Failte Ireland while at the same time giving VMTV wonderful new Irish content for its viewers."
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