Fáilte Ireland will bring the history and stories behind some of the oldest towns in Ireland’s Ancient East to life through a series of newly updated historic town trail signs around the region.
Minister of State for Tourism and Sport, Brendan Griffin T.D., officially unveiled the new historic towns signs in Leighlinbridge, Co. Carlow – the first of four towns to have the signage installed.
Working with local authorities and historians, Fáilte Ireland has uncovered interesting and lesser known stories from each area’s history. This content will be displayed through wayfinding, interpretation, photography, maps and other signage across each town.
Fáilte Ireland’s head of Ireland’s Ancient East, Jenny DeSaulles, said, “There is a growing tourism trend for exploring local areas and uncovering their unique stories. That’s why at Fáilte Ireland we’ve worked closely with local historians to bring to life the hidden history of each town. History and storytelling are at the core of the Ireland’s Ancient East brand and the signage unveiled in historic towns will really help to shape engaging visitor experiences.
“Vitally, it will also encourage visitors to explore different parts of Ireland’s Ancient East and to stay in the region for longer. We look forward to unveiling more signage in historic towns across Ireland’s Ancient East over the coming months.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.