General Industry

Five-Year Strategic Plan For Munster Vales Tourism Brand Launched

By Dave Simpson
Five-Year Strategic Plan For Munster Vales Tourism Brand Launched

A five-year strategic plan has been launched for Ireland's Munster Vales tourism brand.

As reported by The Irish Independent, the plan includes proposals for a 20km extension of the Waterford Greenway to link it with the Suir Blueway, a dedicated heritage tour and a "Munster Vales Way" that could link Carrick-on-Suir in Co. Tipperary with Kilfinane in Co. Limerick.

The plan also heavily references sustainability and community tourism.

The Munster Vales tourism brand was launched in 2017 and covers parts of counties Cork, Limerick, Tipperary and Waterford, "and everything in between".

"Positive For The Future"

The Irish Independent quotes the brand's tourism marketing officer Tríona O'Mahony as saying, "Although this was a difficult year for everyone involved in the tourism sector, we remain positive for the future of our industry."


O'Mahony added that the new five-year strategic plan is "vital in shaping the future for 'Munster Vales'" and for supporting local businesses.

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