A group of German travel agents has been exploring Ireland and sharing the experience with followers on social media.
The aim of the travel agents’ visit is not just to familiarise themselves with Ireland and its tourism offering, but also to help them capture images and videos that they can then share on their social channels. Before they came to Ireland, the travel agents attended a social-media content creation workshop in Düsseldorf, where they learned how to create top-performing travel content for social media. German influencer Sarah Ploss is accompanying the group, to show them how they can put their learning into practice and showcase some of the things to see and do in Ireland as effectively as possible on their social-media channels. Ploss is also capturing content in Ireland and sharing it with her 13,300 followers on Instagram.
The group’s itinerary included a visit to Dead Centre Brewing in Athlone, kayaking at Baysports in Hodson Bay, seaweed-foraging at Streedagh Beach, and a food tour with Taste of Sligo, as well as visits to the Atlantic Sheepdog Experience, Rosses Point Beach, Westport House, Wild Nephin National Park, DK Connemara Oysters, Kylemore Abbey and Galway City Distillery. To finish off the trip, the group enjoyed a Trad on the Prom show in Galway City.
Statement By Tourism Ireland’s Manager For Germany
Nadine Lehmann, Tourism Ireland’s manager for Germany, said, “Tourism Ireland was delighted to invite this group of German travel agents to Ireland, to experience at first-hand the wealth of things to see and do here for German holidaymakers. They’ve been sharing lots of great images and videos with their followers on social media. We’re also delighted that they’ve been joined by German influencer Sarah Ploss, who is also highlighting her time in Ireland to her followers on Instagram.
“Our aim is that the travel agents will be more enthusiastic than ever about the destination when they return home, helping to secure a greater share of their business for Ireland in 2023 and beyond. Working with the travel trade is an important element of Tourism Ireland’s promotional activity in Germany.”
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