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Global Irish Festival Series Launches In NYC

By Dave Simpson

The new Global Irish Festival Series has been launched in the United States at an event organised by Tourism Ireland in New York in partnership with the Consulate General of Ireland. Singer Lisa Hannigan took to the stage to launch events that will take place in the US and Ireland with aim of encouraging Ireland's diaspora to return to visit their homeland.

Strong Links

Alison Metcalfe, Tourism Ireland’s head of North America, commented, “We are delighted to join with Consul General Ciaran Madden and our colleagues from Fáilte Ireland to launch this exciting new Irish cultural offering. The links between Ireland and the US are strong and we hope these new festivals will encourage more Americans to visit the island of Ireland.

“It has never been easier to get to Ireland and the Global Festival Series is yet another great reason to make the trip. Last year we welcomed a record 1.83 million visitors from North America to the island of Ireland and the growth momentum continues in 2018 with an increase of 11% in visitors for the January to June period. We are confident that our strategy for growth and extensive marketing programme, combined with more airline seats than ever before and the superb vacation experience on offer in Ireland, will deliver further record growth this year and into 2019.”

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© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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