The eyes of the golfing world are on Carnoustie, as the 147th Open Championship kicks off this week. Tourism Ireland, in conjunction with Tourism NI, has launched a new campaign in the United States to coincide with the tournament to highlight Northern Ireland's golf offering and remind American golfers that next year’s Open takes place at Co. Antrim's Royal Portrush.
The campaign includes a 30-second ad which is airing this week on the NBC Golf Channel, reaching millions of households across the US, while e-mail marketing will reach around 560,000 Golf Channel subscribers over the coming weeks. The key message is that Northern Ireland offers some of the best golf in the world and that Royal Portrush will host The Open in 2019.
Tourism Ireland CEO Niall Gibbons commented, “Tourism Ireland has an extensive marketing programme under way this year to highlight our world-class golf and encourage more Americans to consider a golfing vacation in Northern Ireland. In particular, we are highlighting the 148th Open which will take place at Royal Portrush next year. Our message is that Northern Ireland offers American golfers the complete package – with some of the very best links golf in the world, stunning scenery and the warmest of welcomes.
“The United States is an extremely important market for tourism to Northern Ireland, and Tourism Ireland is undertaking an extensive programme of promotions throughout 2018 to continue to build awareness of Northern Ireland as a premier vacation destination. Our aim is to build on the success of 2017, when we welcomed around 257,000 North American visitors to Northern Ireland.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.