Hospitality Ireland presents a round-up of Tourism Ireland news.
"Drive" To Entice British Tourists To Ireland
Seven tourism businesses from Ireland joined Tourism Ireland at the Classic Motor Show at the NEC in Birmingham.
The Classic Motor Show is an annual event which takes place over three days and attracts around 60,000 people, offering an excellent platform to spread the world about car touring holidays around Ireland among British car enthusiasts - and prospective holidaymakers for Ireland.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said, "The Classic Motor Show was an excellent opportunity to highlight our superb driving routes, including the Wild Atlantic Way, Causeway Coastal Route and Ireland's Ancient East. As we restart tourism from overseas, Tourism Ireland is encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our message is we cannot wait to welcome back British visitors for a fantastic driving holiday experience."
Tourism Minister Gordon Lyons Promotes Northern Ireland In Dubai
In a statement published on its website, Tourism Ireland said, "Tourism Minister Gordon Lyons promoted Northern Ireland to key travel professionals at a Tourism Ireland event in Dubai [last] week.
"Minister Lyons is in Dubai, as part of a visit organised by Invest NI. At the Tourism Ireland event, he met with senior representatives of airlines and tour operators based in Dubai. His message was that Northern Ireland is a superb choice for a holiday in 2022. He also highlighted the upcoming opening of the Game of Thrones Studio Tour at Linen Mills Studio in Banbridge, as well as the fact that The Open will return to Royal Portrush in 2025.
"Siobhan McManamy, Tourism Ireland's Director of Markets, said, 'We are delighted that Minister Lyons joined our event, reminding our key airline and travel trade contacts here in Dubai that Northern Ireland continues to offer a wonderful holiday experience and telling them about the many great reasons to visit. He assured them that we look forward to working closely with them in the months and years ahead - to rebuild tourism to Northern Ireland, for the long-term sustainable future of our industry.'"
"Teeing up" Ireland At DP World Tour Championship In Dubai
Tourism Ireland is attended the DP World Tour Championship at the Jumeirah Golf Estates in Dubai last week to promote Ireland's world-class golf. Four tourism companies from Ireland joined Tourism Ireland at this important event in the golfing calendar.
A key event of the European Tour's Race to Dubai, the DP World Tour Championship attracts top players, international golf journalists and thousands of spectators each year - providing a fantastic platform to showcase Ireland and our superb golf courses. As Ireland begins to rebuild its overseas tourism business, promoting golf holidays in Ireland will be a focus for Tourism Ireland in key markets around the world.
Aisling McDermott, Tourism Ireland's Manager Asia and Middle East, said, "Our presence at this year's DP World Tour Championship, Dubai is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. We're also taking every opportunity to highlight the fact that The Open will return to Royal Portrush in 2025 and the Ryder Cup will take place at Adare Manor in 2027. Tourism Ireland will be pulling out all the stops once again to leverage the tourism potential of these prestigious sporting events, in the UAE and in our other important golf markets."
Tourism Ireland Partners With The Weather Network In Canada
Tourism Ireland in Canada is teaming up with The Weather Network, in an exciting new collaboration to promote Ireland.
The Weather Network is a hugely popular TV channel in Canada. The partnership with Tourism Ireland involves four new short videos, which will air on The Weather Network next month and will be seen by around 10 million people across Canada. It will also include an episode of the channel’s podcast, This Day in Weather History, which will be released on 21 December and will focus on the winter solstice at Newgrange.
Host Chris Mei and producer Nora Jartan have been filming here this week - as guests of Tourism Ireland and Fáilte Ireland - capturing lots of great content at locations like Blacksod Lighthouse, the Ballycroy Visitor Centre, Katie's Claddagh Cottage and Newgrange.
The videos and podcast will also be promoted extensively on The Weather Network’s digital and social media platforms.
Sandra Moffatt, Tourism Ireland's Manager Canada, said, "We are delighted to partner with The Weather Network, to showcase Ireland to a huge audience across Canada. Each video will be seen on TV by around 10 million people; and The Weather Network's podcast will be another great platform to promote Ireland and, in particular, our remarkable winter solstice at Newgrange. Our aim is to showcase our rich culture and heritage, as well as spectacular landscapes, to potential Canadian holidaymakers for Ireland. Our message is that we cannot wait to roll out the green carpet and welcome back Canadian visitors in 2022."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.