General Industry

Hospitality Ireland Presents Round-Up Of Tourism Ireland News

By Dave Simpson
Hospitality Ireland Presents Round-Up Of Tourism Ireland News

Hospitality Ireland presents a round-up of Tourism Ireland news.

Musician Imelda May Joins Tourism Ireland To Showcase Ireland On Sky Arts And NOW

Musician Imelda May has joined Tourism Ireland to showcased Ireland on Sky Arts and NOW.

Tourism Ireland stated, "Tourism Ireland has teamed up with singer-songwriter Imelda May, in a new two-part TV series called Voices of Ireland, which will premiere on Sky Arts and NOW in Great Britain today (14 December).

"Working with Red Shoe Productions, Tourism Ireland supported the production of the series, fronted by Imelda May. It will be a literary travelogue, about our past and present poets, playwrights and writers, as well as our musicians, singers and actors. Viewers will see Imelda meet well-known personalities like Moya Brennan, Stephen Rea, Sharon Shannon and many more.

"Publicity and broadcasts like this are a key element of Tourism Ireland's programme of activity, to inspire travellers everywhere to put Ireland on their holiday wish-list. This new series fronted by Imelda May will highlight our rich literary scene and cultural heritage, as well as some of the many great reasons to visit, to prospective British visitors.


"Filming for the series took place at various literary and cultural hot-spots right around Ireland earlier this year. To watch a preview from Voices of Ireland, [go to ].

"Niall Gibbons, Chief Executive of Tourism Ireland, said, 'Tourism Ireland was delighted to work with Imelda May, Sky and Red Shoe Productions, to create this exciting new two-part series called Voices of Ireland. With many people across Britain set to watch the series on Sky Arts and NOW, it promises to be a great way to shine a spotlight on our rich culture, arts and creativity, as well as our spectacular landscape.'

"Voices of Ireland host Imelda May said, 'I was really excited to get involved with this project and showcase the breadth of talent Ireland has offered the world. Travelling around this small country and showcasing the profound impact Irish artists have had across the globe has been a wonderful experience.'"

Wild Atlantic Way Promoted On Trams In Amsterdam And Rotterdam

The Wild Atlantic Way is being promoted on trams in Amsterdam and Rotterdam.

Tourism Ireland stated, "Thousands of commuters in Amsterdam and Rotterdam are seeing eye-catching ads for Ireland on trams operating in the city right now. It's all part of Tourism Ireland’s latest promotion in the Netherlands, which aims to highlight Ireland and, in particular, the ease of access for Dutch holidaymakers to the Wild Atlantic Way via Cork.


"The promotion will run between now and 6 January and the 'Ierland' trams will take different routes each day, ensuring the ads - which use the tagline 'Vlieg naar Cork en ontdek de Wild Atlantic Way' (meaning 'Fly to Cork and discover the Wild Atlantic Way') - are seen by as many people as possible on the entire tram network in both cities.

"In addition to the 'wrapped' trams, the promotion also includes digital billboard ads in metro stations in Amsterdam, which will be viewed an estimated 2 million times between now and early January. The colourful 'Ierland' trams and billboard ads will be seen by many potential Dutch holidaymakers for Ireland - inspiring them to put the Wild Atlantic Way on their holiday wish-list for next year.

"Karen van der Horst, Tourism Ireland's Manager for Northern Europe, said, 'Our new promotion for the Wild Atlantic Way will be seen by many prospective Dutch visitors - encouraging them to consider flying to Cork to discover the Wild Atlantic Way. It's a fun way of shining a spotlight on 'Ierland' in Amsterdam and Rotterdam, as well as highlighting ease of access from the Netherlands to Cork.'"

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.