Ireland is playing India in two T20 cricket internationals in Dublin this week and wiith an estimated 255 million people set to watch the matches in India and other countries around the world, Tourism Ireland is taking the opportunity to showcase the island of Ireland.
Tourism Ireland, in conjunction with Cricket Ireland and the Irish Embassy in New Delhi, has invited former India cricketer Ajay Jadeja to visit Ireland this week. He is filming a number of short videos at some of the country's top attractions, including Malahide Castle, the Ha'penny Bridge, the Guinness Storehouse, Powerscourt Waterfall, Kilkenny Castle and the Irish National Stud and Japanese Gardens. The videos will air in the ad breaks during the cricket matches on the Sony Pictures Sports Network, reaching a huge audience around the world.
"Tourism Ireland is delighted to welcome Ajay Jadeja to Ireland," said Huzan Fraser of Tourism Ireland India. 'The videos he’s filming here will be seen by around 255 million cricket fans, positioning Ireland as a highly desirable place to visit. It’s the kind of publicity that money simply could not buy.
"Sport-related tourism has emerged as a very significant element in world tourism in recent years, with a multi-million euro market and a huge potential for countries who position themselves correctly. High profile sporting events, such as these Ireland v India T20 internationals, provide Tourism Ireland with an excellent opportunity to highlight the island of Ireland as a wonderful holiday destination, as well as a top location for sporting events."
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.