General Industry

Ireland ‘Meets’ England’s Midlands

By Dave Simpson
Ireland ‘Meets’ England’s Midlands

Twenty five British meetings and events professionals enjoyed a taste of Ireland at a recent ‘Ireland Meets the Midlands’ event in Leicestershire. The B2B event saw the buyers meet, and do business with, 25 tourism businesses from across Ireland.

‘Ireland Meets the Midlands’ was organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI to grow business tourism from Britain to the island of Ireland. It served as an opportunity for the companies from Ireland to showcase and sell their product, and to communicate what is unique about Ireland as a destination for doing business.


Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our ‘Ireland Meets the Midlands’ event and meet our partners from Ireland, demonstrating their commitment and interest in the island of Ireland and our world-class business tourism offering,” said Julie Wakley, Tourism Ireland’s Head of Great Britain.

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism NI – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

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