45 British meetings and events professionals attended this year's "Ireland Meets the West End" event in London.
The annual B2B event, which is organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, saw the buyers meet, and do business with, 37 tourism businesses from across the island of Ireland.
The aim of "Ireland Meets the West End" is to grow business tourism from Britain to the island of Ireland. The event provides a valuable opportunity for the companies from Ireland to showcase and sell their product, and to convince the British buyers to confirm their meetings and events in Ireland for 2020 and beyond.
"An Important, High Yield Sector"
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Julie Wakley, Tourism Ireland's head of Great Britain, commented, "Tourism Ireland was delighted that so many top British meetings and events professionals took the time to attend our 'Ireland Meets the West End' event and meet our partners from across the island of Ireland, demonstrating their commitment and interest in the island of Ireland for 2020 and beyond.
"Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2019 to grow business from this sector. Our promotions have been highlighting our world-class venues and facilities, as well as ease of access from Britain and the unique experiences on offer in Ireland."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.