Ireland was promoted to more than 50 tour operators and travel agents from Sweden, Denmark, Norway and Finland at Tourism Ireland's 2022 Nordic trade workshop in Copenhagen last week.
25 tourism companies from Ireland took part in the workshop, meeting and doing business with the Nordic travel professionals to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their brochures and programmes. The key message was that Ireland is open for business again and it cannot wait to welcome back Nordic visitors.
Statement By Tourism Ireland's Manager For The Nordic Region
Tourism Ireland's manager for the Nordic Region, Emer Mac Diarmada, stated, "We're really pleased that so many key Nordic travel professionals have taken the time to come and meet with our partners from Ireland in Copenhagen this week. As overseas tourism restarts and the participating Nordic tour operators prepare to sign contracts for 2022 and beyond, we very much welcome the business and networking opportunities our workshop presented. Our aim is to increase awareness of Ireland among these influential Nordic travel professionals and to help Ireland and our tourism partners secure a greater share of their business."
Green Button Campaign
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Tourism Ireland is rolling out its Green Button campaign in the Nordics right now, urging Nordic travellers to "press the Green Button" and book a trip to Ireland this year.
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.