American travel journalist Peter Greenberg will showcase Ireland in a new travel programme called Hidden Ireland, which will air during prime time on PBS (Public Broadcasting Service) later this year, to millions of people across the United States.
Tourism Ireland invited Greenberg to film at a range of locations around Ireland for the one-hour programme. As well as PBS, it will air on a number of online streaming platforms and digital channels, including Amazon Prime, Apple TV and YouTube. Greenberg will share short teaser videos in the run-up to the broadcast on his own platform, PeterGreenberg.com, and with his 380,000+ fans and followers on Twitter, Instagram, Facebook and YouTube.
Greenberg and his film crew have been shooting content at places like Glasnevin Cemetery, EPIC The Irish Emigration Museum, Croke Park, Trim Castle, and the Beaghmore Stone Circles. Filming has also been taking place in Belfast, Westport, Ennistymon, Doolin, Adare, Kenmare and Cork. Filming is supported by Fáilte Ireland and Tourism NI.
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During his time in Ireland, Greenberg is also recording a three-hour radio show called Eye on Travel, which will air on CBS Radio. Tourism Ireland has arranged for Greenberg to interview a range of personalities for the show, including artists, actors, chefs, historians, storytellers, and tourism industry operators.
Statement By Tourism Ireland’s Head Of North America
Tourism Ireland’s head of North America, Alison Metcalfe, stated, “Tourism Ireland was delighted to invite respected American travel journalist Peter Greenberg to come and film his new travel programme, Hidden Ireland. The programme will be seen by millions of people across the United States and is a wonderful opportunity to shine a spotlight on some of the many things to see and do in Ireland. Peter’s radio show, Eye on Travel, is also another great way to highlight Ireland to listeners across the US.
“Publicity and broadcasts like this are a key element of our programme of activity, to encourage travellers in the United States to put Ireland on their holiday wish list for this year and beyond.”
The United States is the second-largest market for visitor numbers to the island of Ireland, according to Tourism Ireland, which also noted that, in 2019, the island of Ireland welcomed 1.7 million American visitors, and that the US is the island of Ireland’s most important market in terms of revenue, responsible for 27% of all tourist revenue, with that generated by American visitors in 2019 being €1.6 billion.
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