General Industry

Ireland Wins ‘Best Self-Drive Holiday Destination’ Award In China

By Dave Simpson
Ireland Wins ‘Best Self-Drive Holiday Destination’ Award In China

Ireland was named the ‘best overseas self-drive touring destination’ at an awards ceremony in China last week.

The awards were organised by travel giant Ctrip – the leading online travel agent in China, with more than 250 million customers, and the second largest travel agency in the world. At the ceremony in Shanghai, Ireland was one of four destinations listed in the ‘best overseas self-drive touring’ category, beating Australia, Portugal and Guam to take the number one spot. Ireland was included for its stunning routes and driving experiences, including the Wild Atlantic Way and the Causeway Coastal Route.

Accepting the award, James Kenny, Tourism Ireland’s Manager China, said, “We are delighted that Ireland has been named a ‘best self-drive destination’ for Chinese travellers. People nowadays have so much choice, which makes it more important than ever that the island of Ireland really stands out from other competitor destinations – so this award is really good news as we roll out our busy promotional drive for 2018 here in China.

Tourism Ireland has been working hard to build awareness of the island of Ireland in China. Last year, we estimate that approximately 70,000 Chinese people visited island of Ireland. This accolade from cTrip will help to inspire Chinese holidaymakers to choose the island of Ireland; it also provides Tourism Ireland with another great hook to continue to promote Ireland as a ‘must see’ destination in 2018.”

The Ctrip awards for the various categories are decided upon by votes from over 25 million cTrip users and by a judging panel.