Tourism Ireland’s drive to grow the number of golf visitors to Ireland continued over the weekend at the BMW PGA Championship at Wentworth in south east England.
One of the European Tour’s biggest golf competitions, the BMW PGA Championship attracts top players and thousands of spectators and international media each year, providing a fantastic platform to highlight Ireland's world-class golf. Golf holidays in Ireland are a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2018 and beyond.
“Our presence at this year’s BMW PGA Championship was another excellent opportunity to showcase our world-class golf. This is just one element of Tourism Ireland’s busy promotional programme to encourage more golfers in Britain to consider a holiday on the island of Ireland this year,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “Our promotions are reminding golfers about the fantastic courses where our champions honed and perfected their skills. We’re also taking every opportunity to highlight the fact that Royal Portrush will host The Open in 2019.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.