According to a statement published on Press.JAL.co.jp, the aim of the service is provide a travel experience that requires minimal luggage by offering clothing rentals at the destination, and to create environmental value by doing so.
Japan Airlines said that it is aiming to create an environment in which travellers can use local options for all aspects of their clothing, food, and accommodation, and consequently transform travel and business trips into more sustainable experiences.
Sumitomo Corporation will be responsible for developing the reservation system, as well as for the procurement, laundering and delivery of clothes, with all items of clothing that are available for rent being obtained from excess apparel and pre-owned clothing stock, to promote the concept of a circular economy.
Japan Airlines will monitor changes in passengers' checked-in baggage weight and verify the reduction effect of carbon dioxide emissions as a result of reduced airplane weight due to use of the service.
According to the statement published on Press.JAL.co.jp, the JAL Group is working under its "JAL Vision 2030" plan to create a "safe and secure society" and a "sustainable future". with environmental, social and governance (ESG) as the core of its management strategy. The JAL Group's ESG strategy is to "solving social issues and create sustainable flows of people, and sales and distribution channels", and JAL believes that the service can be one component of this ESG strategy.
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