General Industry

Lyons Tea Partners With Pieta House To Raise Awareness And Funds

By Publications Checkout
Lyons Tea Partners With Pieta House To Raise Awareness And Funds

Lyons Tea has again teamed up with Pieta House for the fourth year of the partnership that helps raise awareness and funds for the charity.

Since opening in 2006, Pieta House has helped over 40,000 people in its 15 centres nationwide, as well as operating suicide bereavement counselling centres for people and families who have been bereaved by suicide.

The group said that support from companies such as Lyons Tea is really important to ensure its service remains free of charge.

Last year, people drank 74 million cups of Lyons Tea from special promotional packs in support of Pieta House.

This year, Lyons Tea is again calling on tea lovers to support the charity.


Charity Partner

The brand is doing so by calling people to purchase its Original Blend 80 promotional boxes. For every box sold, Lyons Tea will donate 10 cents to Pieta House.

"Pieta House does fantastic work with people who at their most vulnerable, and they have had an immensely positive impact on so many lives," Jim Reeves, customer director Ireland at Unilever Food Solutions, said. "We're delighted to lend our support again this year and very proud to be associated with such an important organisation."

Reeves said that Irish people are great talkers, but sometimes we shy away from talking about issues that may be negatively affecting our mental health.

"Through our partnership, we want to promote more open conversations and encourage more people to discuss problems or life's stresses with loved ones. And, if needs be, reach out for professional support services, like Pieta House," Reeves said. "Over the past few years, it has been reassuring to see that mental health and wellbeing are being talking about more openly, and we want to help keep that conversation going with Lyons Tea.”

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