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New Visit Berlin Ad Gives Middle Finger To People Who Refuse To Wear Masks

By Dave Simpson

Visit Berlin has launched an advertising campaign that features an elderly woman giving the middle to people who refuse to wear masks.

As reported by bbc.com, the ad that features the elderly woman giving the middle finger to people who refuse to wear masks also features text that translates as, "The raised index finger for all those without a mask."

The "We obey the corona rules" ad, which was launched by Visit Berlin and the Berlin Senate and first appeared in a local Berlin newspaper on Tuesday October 13, has been called insulting by some German residents.

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Visit Berlin said that the purpose of the new advertising campaign is to highlight the importance of protecting the health of the elderly, and to remind people to follow COVID-19-related rules in Berlin.

"Well Known For Their Direct Communication"

Speaking to the BBC, Visit Berlin spokesman Christian Tänzler said, "Most Berliners and our guests respect and follow the corona rules, but some people don't. These people risk the lives of older people and people from the at-risk community.

"We wanted to give attention to this problem. For this reason we have chosen this provocative motif."

Tänzler added, "Berliners are very well known for their direct communication.

"We use it in a very direct way to communicate to exactly the people who are not respecting the rules."

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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