General Industry

Northern Ireland Showcased In Denmark

By Dave Simpson
Northern Ireland Showcased In Denmark

Images of Northern Ireland were beamed into the homes of some 700,000 people in Denmark last week when an episode of a popular TV show aired on DR1, Denmark’s largest TV station.

Anders Agger and Anne Hjernøe, the presenters of a TV travel programme called Anders og Anne på tur (meaning ‘Anders and Anne on tour’), visited Northern Ireland in May. Tourism Ireland and Tourism NI assisted with arrangements for the production team.

Viewers saw see Hjernøe, who’s a chef, meet with Danish-born Lady Dunleath, from Ballywalter Park in Co. Down, to talk about what makes Northern Ireland food special. The scenes filmed in the kitchen at Ballywalter included Lady Dunleath exploring some of the traditions and tastes unique to Northern Ireland. The programme also featured some of Belfast’s famous sights, including the Botanic Gardens.

Shining A Spotlight

Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, commented, “Publicity is an important element of our promotional programme in the Nordic Region, so we were delighted when Anders and Anne decided to film an episode of their show in Northern Ireland. TV programmes like this are a great way to shine a spotlight on Northern Ireland, including our food and culture, as well as some of the many things to see and do on holiday here.”

© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.