Seven travel and lifestyle journalists from Germany took part in a fact-finding visit around Northern Ireland recently, according to a statement published on Tourism Ireland's website.
The journalists, who write for various regional German newspapers and magazines with a combined audience of approximately 2.8 million readers, or potential holidaymakers for Northern Ireland, were invited to Northern Ireland by Tourism Ireland, in conjunction with Tourism NI, according to the statement published on TourismIreland.com, which also noted that the itinerary for the group was themed around locations used in various TV and film productions and included the new Game of Thrones Studio Tour, Tollymore Forest, Castle Ward and Inch Abbey, and the journalists also travelled along the Causeway Coastal Route, stopping at places like Carnlough village, Carrick-a-Rede rope bridge, Ballintoy, Dunluce Castle and the Giant's Causeway, before finishing their visit in the Walled City of Derry, where they went on the Derry Girls guided walking tour.
Statement By Tourism Ireland's Manager Germany
The statement published on TourismIreland.com included a statement from Tourism Ireland's manager Germany, Nadine Lehmann, that said, "Screen tourism is an important motivator for Germans to visit Northern Ireland, so we were delighted that these influential German journalists took the time to come and explore some of our key filming locations for themselves. Regional newspapers in Germany are widely read and the articles written by these journalists will be seen by almost 2.8 million people - encouraging those readers to come and explore Northern Ireland for themselves."
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.