Business tourism operators from Northern Ireland were in New York this week meeting with key American business tourism buyers via a programme of sales calls and networking events. The visit was organised by Tourism Ireland in New York in conjunction with Tourism NI.
The operators attended this year’s SMU (Successful Meetings University) International event, which was attended by more than 100 top American MICE (meetings, incentives, conferences and events) professionals, all of whom were on the lookout for unique business tourism destinations. Tourism Ireland also arranged a special Northern Ireland evening in The Dead Rabbit bar, which is owned by Belfast duo Seán Muldoon and Jack McGarry.
"An Important, High Yield Sector"
Alison Metcalfe, Tourism Ireland’s head of North America, commented, "Tourism Ireland was delighted that our partners from Northern Ireland were in New York this week, meeting with key decision-makers in this sector. Business tourism is an important, high yield sector, and Tourism Ireland is undertaking a busy programme of promotions throughout 2019, highlighting our world-class venues and facilities, ease of access from North America and the unique experiences on offer in Northern Ireland."
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© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.