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Railtours Ireland Launches New Luxury Tour As It Shifts Its Focus To Domestic Tourism

By Dave Simpson

Train tour operator Railtours Ireland has launched a new seven-night luxury package aimed at staycationers in a bid to capitalise on the domestic tourism market during the COVID-19 crisis.

"Trying To Refocus"

Railtours Ireland usually relies on visitors from the US, the UK and Australia to fuel its business, but it has had to refocus its business due to the continuing coronavirus pandemic.

The Business Post quotes Railtours Ireland CEO Jim Deegan as saying, "There are none of them [American, British and Australian tourists] this year, and the outlook is not great either. All our main markets are in a dreadful state. This year is gone and 2021 is looking increasingly vulnerable.

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"Rather than lie down and die, we're trying to refocus on the domestic market and, in conjunction with Iarnród Éireann, we've chartered a train and are calling it the Emerald Pullman."

Deegan said that the train's carriages are "done up to the nines".

Stops

Stops on Railtour Ireland's new seven-night luxury rail tour include Dublin, Waterford, Cork, Limerick, Galway and Belfast, and customers can join the tour at any of its stops.

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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