American TV presenter Samantha Brown will showcase Ireland in her travel programme, Places to Love.
Two episodes filmed in Ireland will air early next year to millions of people across the United States during prime time on PBS (Public Broadcasting Service).
Tourism Ireland invited Brown to film at a number of locations around Ireland for two 30-minute episodes of the latest series of Places to Love. Brown's Places to Love showcases lesser-known spots and haunts in different destinations. Filming was supported by Fáilte Ireland and Tourism NI.
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Brown and her film crew have been capturing lots of footage at places like King John's Castle, Foynes Flying Boat & Maritime Museum, The Burren Perfumery and The Burren Smokehouse.
Statement By Tourism Ireland's Head Of North America
Alison Metcalfe, Tourism Ireland's Head of North America, said, "Tourism Ireland was delighted to invite Samantha Brown to come and film two episodes of Places to Love in Ireland. The episodes will be seen by millions of people across the United States, shining a spotlight on some of the many things to see and do here and encouraging American holidaymakers to put Ireland on their vacation 'wish-list' for 2023."
Tourism Ireland is rolling out a new "twinning" initiative in 2022, which involves each overseas market "twinning" with a specific region or area on the island of Ireland - placing a special focus on the area. The United States is twinned with Limerick and Clare and with the Causeway Coastal Route. Brown's visit is an opportunity to secure positive coverage about these "twinned" areas.
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.