Thomas Cook has re-emerged as an online-only travel company, backed by its Chinese owners, a year after the high-profile collapse of the British company left thousands stranded, out of work and out of pocket.
China-based Fosun Tourism Group, which was the biggest shareholder in the original Thomas Cook and also owns Club Med, said that it is reviving the name to sell holidays online, having bought the brand and online assets last November.
Thomas Cook was founded in 1841 and was the world's oldest travel firm until it went bankrupt in September of 2019.
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Thomas Cook's UK CEO, Alan French, said that launching during the pandemic posed short term challenges but Fosun is taking a long-term view.
"Our new business will combine fantastic UK-based customer service with an updated operating model protected by Atol and with the backing of a multi-billion-dollar organisation," he said.
Atol is a UK financial protection scheme for holidays.