General Industry

Tourism Ireland Aims To Grow Revenue From North American Visitors By 4%

By Dave Simpson
Tourism Ireland Aims To Grow Revenue From North American Visitors By 4%

Tourism Ireland has announced that it is aiming to grow revenue from North American visitors by 4% to €1.96 billion this year.

Tourism Ireland CEO Niall Gibbons stated, "In 2019, we welcomed over two million North American visitors to the island of Ireland, delivering revenue of around €1.89 billion for the economy. Looking to the year ahead, we are confident that our strategy will deliver further growth. We are placing a strong focus on spreading overseas tourism business more evenly around the entire island and encouraging more people to visit in the off-season. We look forward to welcoming more of our great friends from North America this year and in the years to come."

"A Very Clear Focus"

Meanwhile, Tourism Ireland's head of North America and Australia, Alison Metcalfe, commented, "We have a very clear focus for the year ahead and that is to deliver a 4% increase in visitor numbers and 4% increase in revenue from North America. We will achieve this by working in close collaboration with our Irish and American tourism partners and by rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to the island of Ireland."

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.