Tourism Ireland and 57 tourism companies from Ireland took part in an ITB Berlin NOW online event from Tuesday March 9 until Friday March 12.
ITB, which is traditionally the biggest travel promotion of the year took place online event for the first time ever this year due to the COVID-19 pandemic and was renamed ITB Berlin NOW.
During the four day event, tourism companies from Ireland joined Tourism Ireland on its virtual stand, meeting with key travel professionals from Germany and elsewhere around the world. The event also included virtual breakout cafés, with Tourism Ireland hosting two virtual desks, in the adventure café and in the luxury café.
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The aim was to showcase Ireland to these influential travel professionals, to position the country well for when the time is right to welcome international visitors once again.
Tourism Ireland Director Of Markets Statement
Tourism Ireland director of markets Siobhan McManamy stated, "Tourism Ireland [was] delighted that 57 tourism companies from Ireland [joined] us at ITB Berlin NOW [last] week - all sharing the message with the German travel trade that, when the time is right, we will have everything ready to welcome German visitors back to our shores.
"[We assured] our German travel trade partners that tourism companies across the island of Ireland have implemented all the required new health and safety measures, but will still be ready to deliver a fantastic and really enjoyable experience for their clients."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.