General Industry

Tourism Ireland And Partners Attend Travel Trade Fair In Berlin

By Dave Simpson
Tourism Ireland And Partners Attend Travel Trade Fair In Berlin

Tourism Ireland is attending travel trade fair ITB Berlin this week to grow Ireland's share of the German travel market.


Back as an in-person event for the first time since 2019, this year's ITB (Internationale Tourismus-Börse) is for travel trade visitors only. Before the COVID-19 pandemic, ITB Berlin attracted around 113,500 trade visitors - including leading tour operators, travel agents, airlines, travel media and influencers - not just from Germany, but from all over the world.

Tourism Ireland is hosting 30 tourism companies from around Ireland on its stand - including hotels, visitor attractions, air and sea carriers and DMCs (destination management companies), as well as outdoor adventure providers. The three-day event provides an opportunity for networking, negotiating and exchanging contracts with the German and international tour operators and travel agents in attendance.

On the first evening of the show (7 March), Tourism Ireland unveiled its new "Fill Your Heart with Ireland" (in German, "Irland. Lässt dein Herz höher schlagen") campaign to around 100 key German travel trade and media contacts at a special Irish evening in central Berlin. The campaign will go live next week and will run on multiple channels.

Speaking at ITB Berlin, Nadine Lehmann, Tourism Ireland's manager Germany, said, "We are delighted to be back in person at ITB Berlin this week, for the first time since 2019. The large representation of our tourism partners from Ireland is extremely welcome - and essential in the highly competitive global marketplace. ITB provides an excellent opportunity to spread the word about the many great things to see and do right around Ireland and to grow our share of the important German travel market.


"We are excited to unveil our new 'Fill your heart with Ireland' campaign, which will highlight Ireland's rich and authentic experiences, breath-taking landscapes and, in particular, our warm welcome."

Additional Information

Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world, according to Tourism Ireland, which also stated that in 2019,the island of Ireland welcomed 749,000 German visitors, who spent €459 million during their time on the island.

Read More: Tourism Ireland Hosts B2B Events In Madrid, Bilbao And Barcelona

© 2023 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.