General Industry

Tourism Ireland Announces Publicity Programming Fund 2022

By Dave Simpson
Tourism Ireland Announces Publicity Programming Fund 2022

In a statement published on its website, Tourism Ireland has said that, following the success of last year's initiative, it is seeking applications from content producers for high quality international programming featuring the island of Ireland for its Publicity Programming Fund.


Through the fund, Tourism Ireland aims to build on the success of previously supported projects – including Adrian Dunbar's Coastal Ireland (Channel 5); Exploring Northern Ireland with Siobhán McSweeney (More4); The Burren: Heart of Stone (PBS); and Voices of Ireland (Sky Arts).

With the aim of promoting the island of Ireland overseas, a number of commercially viable projects will be awarded funding through a competitive selection process. Up to €200,000 will be available to projects which have secured international broadcaster/market support and highlight any (or several) of the agency's key objectives of profiling Ireland's:

  • landscapes
  • heritage and living culture
  • food and drink
  • soft adventure
  • people and characters

Original factual programming with a destination focus (including documentary, factual entertainment, cultural and specialist factual) are likely to appeal most (and be prioritised), although other proposals are welcome. Projects with a confirmed European broadcaster are of particular interest to Tourism Ireland this year. The fund is available for projects that can potentially be completed by December 2022.

Tourism Ireland has appointed Ardán to manage the application process for the fund. Detailed guidelines are available at and the online application form can be accessed at


Application Deadline And Enquiries

The application deadline is 3pm on Tuesday 31 May 2022, and any equiries can be e-mailed to [email protected].

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