General Industry

Tourism Ireland Attends US Travel Conference

By Dave Simpson
Tourism Ireland Attends US Travel Conference

Tourism Ireland attended the USTOA (United States Tour Operators’ Association) Annual Conference & Marketplace in Austin, Texas, last week.


The conference brings together American travel professionals with different destinations and suppliers from around the world, providing access to industry leaders and decision-makers from US travel companies whose combined annual sales volume totals over $11 billion.

The event involves five busy days of one-to-one appointments and networking workshops, and it is an opportunity for Tourism Ireland to meet with American tour operators.

Given that tour operators, travel advisors and online travel agents continue to be an important booking channel for US holidaymakers, a key element of Tourism Ireland’s programme of activity involves working closely with the travel trade in the United States.

Statement By Tourism Ireland’s Head Of North America

Alison Metcalfe, Tourism Ireland’s head of North America, said, “Our presence at the USTOA Annual Conference & Marketplace is another excellent opportunity to meet and engage with influential US tour operators and travel agents, ensuring Ireland is ‘top of mind’ for them when programming and recommending destinations to their clients for 2023 and beyond. The event provides a great platform for us to spread the word about the many great things to see and do right around Ireland.

“The United States remains an extremely important market for tourism to the island of Ireland. In 2019, we welcomed 1.7 million American visitors, whose visits delivered €1.6 billion for the economy.”

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