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Tourism Ireland Films Phase Two Of New Global Ad Campaign

By Dave Simpson

Tourism Ireland has kicked off filming for phase two of its global advertising campaign. The footage will be used to create new TV, cinema and online ads.

Locations and attractions that will feature in this second phase of Tourism Ireland’s campaign include Rathlin Island, Seamus Heaney HomePlace, Trim Castle, Slane Distillery, Dalkey village, Powerscourt Estate and Waterford Crystal.

The ads will go live in early 2020 in Tourism Ireland's top overseas markets – Britain, the US, France and Germany – to kickstart the tourism season for next year. The campaign will then roll out further in other markets, including Canada, Australia, Spain, Italy, the Netherlands and Scandinavia.

"Designed To Drive Continued Growth"

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Tourism Ireland’s central marketing director Mark Henry commented, "Our 'Fill Your Heart With Ireland' campaign is designed to drive continued growth in overseas tourism to the island of Ireland and to encourage visitors to travel off-peak. We’re featuring locations that are less well-known amongst overseas visitors and focussing on 'soft adventure' activities, such as horse-riding, walking and stand-up paddle boarding."

Phase one of the campaign reached an estimated 120 million people in Tourism Ireland's top markets this spring.

© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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