Canada offers significant potential for Irish tourism, according to new research conducted by Tourism Ireland.
Tourism Ireland's research has found that Ireland is now the seventh most popular European destination for Canadian travellers. In 2018, around 240,000 Canadians visited the island of Ireland (+7% on 2017), spending approximately €228 million (+2%).
The research also found that holiday visitor numbers from Canada to Ireland have more than doubled over the past five years, going from 72,000 in 2013 to approximately 165,000 in 2018.
An "Undoubtedly Bright" Future
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Alison Metcalfe, Tourism Ireland’s head of North America, commented, "Canada has performed extremely well for tourism to the island of Ireland in recent years and the future is undoubtedly bright. However, we can’t take this performance for granted. In order to ensure that success continues, we need to adapt and respond to new challenges and opportunities. I am confident that the opportunities identified in our research, and the strategy we will implement as a result, will deliver further growth in Canadian visitor numbers over the coming years."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.