Tourism Ireland’s Game of Thrones based "Doors of Thrones" campaign managed to scoop two awards at the Cannes Lions International Festival of Creativity last night (Monday June 19).
The campaign was awarded a Gold Lion for "Outdoor – Special Build" as well as the Silver Lion for "Use of Ambient Outdoor". To date, "Doors of Thrones" has won over 30 awards and accolades from the marketing and advertising industry across Europe and the United States, ten of which it received at the recent Creative Circle Awards in London.
Tourism Ireland CEO Niall Gibbons asserted that “Winning a Cannes Lion is the ultimate industry accolade, so we’re really proud that our ‘Doors of Thrones’ campaign has been singled out for not one, but two awards at this year’s Cannes Lions Festival of Creativity. The international tourism marketplace is an extremely competitive one and we are constantly looking at innovative and engaging ways to reach potential holidaymakers, so we are particularly honoured to receive these awards."
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The "Doors of Thrones" campaign reached an estimated 126 million people worldwide, with the its short films being viewed 17 million times, generating coverage worth about £11.3 million.
Next month, Tourism Ireland will re-team with HBO for a brand new Game of Thrones campaign to promote Northern Ireland around the world, timed to coincide with the launch of the show's seventh season.