Tourism Ireland is highlighting the 100th anniversary of the publication of James Joyce's Ulysses, which was first published as a complete novel on 2 February 1922, and has said that it is planning to take every opportunity to shine a spotlight on "Ulysses 100" in its promotional activity around the world this year.
This week, Tourism Ireland in France teamed up with the Centre Culturel Irlandais (Irish Cultural Centre) in Paris, to host an event for approximately 30 French cultural journalists to celebrate the novel's 100th anniversary.
The journalists heard about the novel at the event and how 2022 marks 100 years since its publication in the Paris.
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
Tourism Ireland said that the event provided an opportunity to highlight Dublin and its literary heritage to the attending journalists, who, in turn, will encourage their readers to visit Dublin and Ireland.
Tourism Ireland said that its aim is to encourage potential visitors to come and follow in the footsteps of Leopold Bloom, to discover Dublin and some of the city's cultural and architectural highlights.
Tourism Ireland's Manager Southern Europe Statement
Tourism Ireland's manager southern Europe, Monica MacLaverty, stated, "Tourism Ireland was delighted to partner with the Centre Culturel Irlandais in Paris to host this event. It was a great opportunity to celebrate the centenary of Joyce's Ulysses and to highlight Dublin and our literary heritage to the influential French cultural journalists in attendance. Tourism Ireland will continue to highlight 'Ulysses 100' here in France and in other key markets around the world, particularly to our important 'culturally curious' audience."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.