Ireland was promoted to more than 50 tour operators and travel agents from Sweden, Denmark, Norway and Finland at Tourism Ireland’s 2023 Nordic trade workshop, which took place this week in Copenhagen. The workshop was hosted in conjunction with VisitBritain.
Some 22 tourism companies from Ireland took part in the workshop, meeting and doing business with Nordic travel professionals, to encourage them to extend their Irish offering – or to include Ireland for the first time – in their programmes for 2023 and beyond.
The event provided an opportunity for Tourism Ireland and its partners to remind the Nordic travel professionals all about the many things to see and do around Ireland, including the island’s food-and-drink offering, accommodation options, and sustainable tourism experiences.
Emer Mac Diarmada, Tourism Ireland’s manager for the Nordic region, said, “We’re delighted that so many key Nordic travel professionals have taken the time to come and meet with our partners from Ireland in Copenhagen this week, to learn all about our superb tourism offering. Our aim is to increase awareness of Ireland among these influential Nordic tour operators and travel agents, and to help Ireland and our tourism partners secure a greater share of their business.”
In 2019, the island of Ireland welcomed 256,000 visitors from the Nordic countries, according to Tourism Ireland, which also stated that those visitors spent €116 million during their time on the island.
© 2023 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.