General Industry

Tourism Ireland Hosts German And Austrian Journalists

By Dave Simpson
Tourism Ireland Hosts German And Austrian Journalists

A group of travel journalists from Germany and Austria is visiting Ireland this week, to explore the Wild Atlantic Way. The journalists, who write for various regional German newspapers and magazines, were invited to Ireland by Tourism Ireland, in conjunction with Fáilte Ireland.


The group followed an itinerary to discover some of the many outdoor activities on offer for overseas visitors along the Wild Atlantic Way, including the WB Yeats Trail, Queen Maeve’s Trail, a walking tour around Ben Bulben, in Sligo, Downpatrick Head, the Céide Fields, and a cycle along the Great Western Greenway, in Mayo.

Statement By Tourism Ireland’s Manager For Germany

Nadine Lehmann, Tourism Ireland’s manager for Germany, said, “Tourism Ireland was delighted to invite this group of influential journalists to visit Ireland, to come and enjoy some of our superb outdoor activities. Through their articles, they will encourage their readers to come and experience our beautiful scenery and activities for themselves.

“With walks, trails and hikes to suit every ability, we’re reminding prospective German visitors that one of the best ways to truly appreciate our spectacular scenery is to explore it on foot. We’re reminding them that walking and cycling in Ireland allows them take in the sights, sounds and landscapes as nature intended, at their own pace. They can take their pick from our areas of outstanding natural beauty, national parks, beach walks and coastal trails, or our historical sites.”

Additional Information

According to Tourism Ireland, Germany is the third-largest source of visitors to the island of Ireland, and one of the largest outbound travel markets in the world. In 2019, the island welcomed 749,000 German visitors.

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