General Industry

Tourism Ireland Hosts Virtual Sales Mission In Germany

By Dave Simpson
Tourism Ireland Hosts Virtual Sales Mission In Germany

Seven Irish tourism companies took part in a Tourism Ireland virtual sales mission in Germany on Tuesday 21 June.


The sales mission was an online event, organised by Tourism Ireland, to allow participating tourism companies from Ireland to connect with key German tour operators via a series of virtual roundtable discussions.

The aim of the sales mission was to highlight the many experiences and attractions on offer in Ireland to the influential German tour operators participating, and to encourage them to feature Ireland in their holiday and tour programmes.

Statement By Tourism Ireland’s Manager For Germany

Nadine Lehmann, Tourism Ireland’s manager for Germany, stated, “Tourism Ireland is delighted that a number of leading German tour operators are taking the time to join us, and our partners from Ireland, for our virtual German sales mission. The participation of these German travel professionals is a strong indication that there is really good interest in Ireland and our tourism offering. It provides a valuable opportunity for our partners to showcase their product and connect with the influential German tour operators. Our aim is to increase awareness of Ireland among these influential tour operators and to help our tourism partners secure a greater share of their business.”

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