General Industry

Tourism Ireland Kicks Off $1.7m Promotional Campaign In US

By Dave Simpson
Tourism Ireland Kicks Off $1.7m Promotional Campaign In US

Tourism Ireland has kicked off a major US$1.7 million promotional campaign for 2020 in the American market by launching a five-week TV campaign.

Tourism Ireland's "Fill Your Heart With Ireland" ads will air on networks such as NBC, CBS, ABC and Fox in Boston, Chicago, Dallas, Denver, Minneapolis and Philadelphia. The ads will run for two weeks over the Thanksgiving period and return to the air from December 9 until the end of the year, specially timed to coincide with the Christmas holidays.

For the final week of the campaign, the ads will also air in Seattle, San Francisco and New York.

"The Start Of Another Busy Promotional Drive"

Tourism Ireland's head of North America, Alison Metcalfe, commented, "Our five-week TV campaign gets under way this week, targeting US travellers who're now considering where to go for their 2020 vacation. It heralds the start of another busy promotional drive for Tourism Ireland in the United States in 2020. We're confident that our extensive programme of high impact campaigns and promotions, targeting people with the greatest potential to travel to Ireland, will continue to grow US visitor numbers to the island of Ireland."

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