General Industry

Tourism Ireland Kicks Off New Ad Campaign In The US

By Dave Simpson
Tourism Ireland Kicks Off New Ad Campaign In The US

Tourism Ireland has just kicked off a new four-week TV ad campaign in the American market.

According to Tourism Ireland, it is estimated that the campaign will deliver 100 million impressions in the US across TV and digital and social media platforms.

Aiming "To Grow Revenue From North American Visitors By 8%"

Alison Metcalfe, Tourism Ireland's head of North America, commented, "Our month-long TV campaign gets under way this week, targeting US travellers who're now considering where to go for their fall vacation. Tourism Ireland has prioritised North America as a market which offers a strong return on investment in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by 8% to €1.99 billion, generated by 2.17 million visitors."

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