Tourism Ireland’s latest Game of Thrones promotion is showcasing Northern Ireland across Great Britain.
Timed to coincide with season seven of the TV show, the campaign is currently underway in the UK and involves a quiz on ireland.com, where fans can answer questions connecting scenes in Tourism Ireland's Game of Thrones tapestry with real-life filming locations in Northern Ireland. Those that participate have a chance of winning a three-day trip to Northern Ireland, including a Game of Thrones tour hosted by Tourism NI.
Tourism Ireland’s head of Great Britain, Julie Wakley, commented, “TV and film are recognised as strong influencers on travellers everywhere, and the popularity of Game of Thrones is a fantastic opportunity for us to promote Northern Ireland to a huge audience of potential GB visitors. Our latest Game of Thrones promotion is a fun way to spike people’s curiosity about the landscapes and locations featured in the series and inspire them to come and explore those locations for themselves.”
The campaign is being promoted via Facebook and Twitter, as well as through email marketing, to a database of almost 19,000.