Tourism Ireland has launched a new initiative in the Netherlands to attract more Dutch visitors to the island of Ireland.
The "blogger relay" initiative involves a programme of visits by popular bloggers and social influencers designed to encourage ongoing conversations about the island of Ireland on social media in the Netherlands.
Over the coming months, the various trips will cover the entire island of Ireland, highlighting the island's key themes, access points and hidden gems.
"Extensive Programme Of Promotions"
Tourism Ireland’s manager for the Netherlands, Karen van der Horst, commented, "In 2018, we welcomed almost 247,800 Dutch arrivals to Ireland. Tourism Ireland is undertaking another extensive programme of promotions throughout 2019 to highlight the island of Ireland in the Netherlands. Our 'blogger relay' and collaboration with popular Dutch influencers is just one element of our programme aimed at boosting Dutch visitor numbers to the island of Ireland."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
