General Industry

Tourism Ireland Launches Campaign To Help Keep Ireland 'Front-Of-Mind' For Prospective Visitors

By Dave Simpson
Tourism Ireland Launches Campaign To Help Keep Ireland 'Front-Of-Mind' For Prospective Visitors

Tourism Ireland has unveiled a new campaign intended to help ensure that the island of Ireland stays "front-of-mind" for prospective visitors for future holidays.

The campaign involves using the hashtag #FillYourHeartWithIreland to share inspirational content online that connects people with the island of Ireland.

The content being shared includes a trad music session, lessons on how to Irish dance, a virtual tour of the island's towns and villages, audio of the words of Nobel Laureate poets and playwrights, and a TikTok video from Ireland.

The campaign also involves a partnership between Tourism Ireland, Culture Ireland and Other Voices, and content from Good Food Ireland, Fáilte Ireland and Tourism NI will be shared as well.

Tourism Ireland is calling on other tourism industry partners around the island of Ireland to get involved too


"Hope To Inspire"

Tourism Ireland CEO Niall Gibbons commented, "Our message to people everywhere is that, as soon as you can travel again, our spectacular scenery, rich heritage and warm welcome will be waiting. Until then, you can dream of, and plan, your future holiday. We want to bring #FillYourHeartWithIreland onto people's screens and make them smile. Our aim is to keep the beauty of the island of Ireland to the fore and to showcase our authentic homegrown talent. While we may not be able to travel just now, we hope to inspire people for their future visit."

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